Deepening Market Insights: AHCOF Team Completes Comprehensive Field Survey Across African Markets in June

In June, the executive sales and market research team from AHCOF successfully wrapped up an intensive field visit across key African markets. This strategic visit aimed to gain firsthand insights into local culinary preferences, retail landscape dynamics, and emerging consumer demand for tomato paste and sauce products.

Bridging Supermarkets and Local Wholesale Markets

To build a full-spectrum understanding of the market structure, the AHCOF team conducted in-depth investigations across both modern trade and traditional distribution channels:

1.Modern Supermarkets & Retail Chains:

Visiting major retail outlets such as Carrefour and regional hypermarkets, our team carefully analyzed shelf placement, packaging variations (sachet, stand-up pouch, tin container), pricing strategies, and Brix concentration preferences of competing global and local brands.

2.Traditional Open-Air Markets & Wholesale Stores:

Going beyond modern retail, team members stepped directly into busy local wholesale districts and street-level shops. By speaking face-to-face with local shopkeepers, distributors, and consumers, the team inspected actual stock performance (such as standard tin and pouch tomato paste products) and gathered crucial feedback on local taste profiles, shelf-life demands, and package durability under tropical conditions.

Key Takeaways & Strategic Alignment

Through close observation and direct engagement with channel partners on the ground, AHCOF gathered valuable market intelligence:

1.Sachet, Stand-Up Pouch & Small Tin Dominance: Portability, single-use convenience, and affordable price points remain primary drivers for daily household cooking across the region.

2.Demand for Consistent Quality & Rich Flavor: Local dishes require tomato paste with vivid red color, natural sweetness, optimal viscosity, and reliable Brix concentration to enhance traditional recipes.

3.Customized Packaging Solutions: Durable outer cartons and moisture-resistant packaging are essential for long-distance inland logistics and tropical climate storage.

Commitment to Global Partners

"Directly walking the market aisles and listening to local merchants gives us an invaluable perspective that reports alone cannot provide," said the head of AHCOF's overseas business division. "At AHCOF, our goal is not just to supply high-quality, 100% fresh tomato paste from our state-of-the-art facilities, but to empower our partners with tailored OEM/ODM solutions that perfectly match local market tastes and commercial needs."

With our dedicated manufacturing base, advanced production capabilities, and strict quality control, AHCOF is more ready than ever to provide customized bulk and retail-packaged tomato products for our African partners.

Stay tuned for more updates as AHCOF continues to expand its global footprint!